Born designers

Italy and design are synonymous. Hence, in the world of design creativity, be it industrial design, art, fashion or furniture the world looks to Italy for inspiration. Italians have led the way since Roman times. It has been that way for such a span of time that this ability is more than heritage; it is a bloodline that sees and values the beauty hidden in an object.

Getting it right – Italian chic

Bring up Italian decorating in a group of people and you will doubtless get a number of varied interpretations on the meaning.

There are parts of the country such as Tuscany and Venice where tradition is deep and the characteristics of the decor are famed, but, these are regional themes. To strangers, extravagant replication of neoclassic ideas are very common interpretations of what Italian decorating is all about but that is something to be preserved in history, not suitable to today’s chic Italian lifestyle.

Today’s Italians are in a race to improve the appearance and functionality of their living space. This has been that way really, since the problems of the post World War II era had been dealt with and Italian fascination with creativity was free to flourish once again.

The race will no doubt continue until some future catastrophic event changes it’s course.
Italian decorating today most definitely means leading edge. Leading edge is in a way that you should not confuse with Modern.

Leading edge doesn’t completely fit your understanding of Contemporary. Leading edge stands alone as “newborn” Italian decorating. Newborn from a marriage of the creativity of a host of world leading designers with the strong traditions of master craftsmen, in a setting blessed with a wealth of solidly constructed, long occupied structures.